This Privacy Policy outlines how SoopOrganics collects, uses, and protects your personal information when you visit or make a purchase from our website sooporganics.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Small data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log Files: These track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
  • Other Tracking Technologies: We may use other tracking technologies for analytics, marketing, and improving the customer experience.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (such as credit card numbers, debit card numbers, and other accepted payment methods), email address, and phone number. This is referred to as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen for potential risk or fraud (in particular, your IP address);
  • Provide you with information or advertising related to our products or services, in line with your preferences.

We use the Device Information we collect to help us screen for potential risk and fraud (for example, by analyzing your IP address) and to improve and optimize our Site. This includes:

  • Generating analytics about how our customers browse and interact with the Site;
  • Assessing the success of our marketing and advertising campaigns;
  • Enhancing the user experience on the Site.

We may also use your personal data for:

  • Targeted advertising and retargeting campaigns;
  • Improving our products and services;
  • Sending promotional offers, newsletters, or other relevant communications (if you have opted in to receive them).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your data, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-Out.

Additionally, we may share your Personal Information to comply with applicable laws, regulations, or to respond to a subpoena, search warrant, or other lawful requests for information.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising using the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, update, or delete the personal information we hold about you. If you would like to exercise these rights, please contact us using the contact details below.

Additionally, as a European resident, we note that we are processing your information to fulfill contracts we may have with you (for example, processing an order) or to pursue our legitimate business interests, as outlined above. Your information may be transferred outside of the European Economic Area, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete this information. We may also retain certain information for legal, regulatory, or accounting purposes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 16. If we learn that we have collected personal information from a child under the age of 16, we will take steps to delete that information as quickly as possible.

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